Jennifer Kirell has been promoted to Senior Vice President, Catalog & Retail Advertising, at artist companies firm AWAL.
Primarily based in New York, Kirell will report on to Ron Cerrito, the President of AWAL North America.
In her new international position, AWAL says that Kirell will oversee and assist artist and label companions with methods to maximise “lasting cultural affect, discovery and rediscovery, and music consumption”.
Over the previous 18 months, Kirell’s staff has collaborated on initiatives on a variety of campaigns from Lil Peep, Infantile Gambino, Rex Orange County, Placebo, Tom Misch, CHVRCHES, and Dashboard Confessional, says AWAL.
In 2020, her position was prolonged to supervise AWAL’s US bodily enterprise which, says the corporate, has grown 53% in 2021 underneath her management, and has seen an “advanced” strategy to catalog vinyl, alongside expanded relationships with accounts akin to Walmart and City Outfitters.
Previous to becoming a member of AWAL, Kirell spent 11 years with Sony Music Leisure at Legacy Recordings, the place she led international advertising campaigns and viewers improvement methods for artists together with Elvis Presley, Michael Jackson, Johnny Money, Billy Joel, Backstreet Boys and Loretta Lynn.
Kirell can be a member of AWAL’s Variety, Fairness, and Inclusion Governance Board.
Kirell’s promotion is the most recent in a raft of current promotions at AWAL.
In November 2021, AWAL launched a newly structured international staff, and promoted London-based Aaron Bogucki from his position as VP, Advertising, to the new place of International Head of Viewers Improvement to spearhead the division.
“Jennifer is a purpose minded, follow-through obsessed, outcomes oriented, serial over achiever.”
Ron Cerrito, mentioned: “Jennifer is a purpose minded, follow-through obsessed, outcomes oriented, serial over achiever with a deep understanding of recent music advertising.
“She can be a considerate chief and folks supervisor. We’re proud Jen is a member of our government staff and sit up for persevering with to redefine catalog and retail advertising into the long run.”
The deal is at present being investigated by the UK’s Competitors and Markets Authority (CMA).Music Enterprise Worldwide