Jennifer Kirrell has been promoted to Senior Vice President, Catalog & Retail Advertising, at artist providers firm AWAL.
Primarily based in New York, Kirrell will report on to Ron Cerrito, the President of AWAL North America.
In her new international function, AWAL says that Kirrell will oversee and assist artist and label companions with methods to maximise “lasting cultural impression, discovery and rediscovery, and music consumption”.
Over the previous 18 months, Kirrell’s workforce has collaborated on initiatives on a spread of campaigns from Lil Peep, Infantile Gambino, Rex Orange County, Placebo, Tom Misch, CHVRCHES, and Dashboard Confessional, says AWAL.
In 2020, her function was prolonged to supervise AWAL’s US bodily enterprise which, says the corporate, has grown 53% in 2021 beneath her management, and has seen an “developed” strategy to catalog vinyl, alongside expanded relationships with accounts corresponding to Walmart and City Outfitters.
Previous to becoming a member of AWAL, Kirrell spent 11 years with Sony Music Leisure at Legacy Recordings, the place she led international advertising campaigns and viewers improvement methods for artists together with Elvis Presley, Michael Jackson, Johnny Money, Billy Joel, Backstreet Boys and Loretta Lynn.
Kirrell can be a member of AWAL’s Variety, Fairness, and Inclusion Governance Board.
Kirrell’s promotion is the most recent in a raft of current promotions at AWAL.
In November 2021, AWAL launched a newly structured international workforce, and promoted London-based Aaron Bogucki from his function as VP, Advertising, to the new place of International Head of Viewers Improvement to spearhead the division.
“Jennifer is a aim minded, follow-through obsessed, outcomes oriented, serial over achiever.”
Ron Cerrito, stated: “Jennifer is a aim minded, follow-through obsessed, outcomes oriented, serial over achiever with a deep understanding of contemporary music advertising.
“She can be a considerate chief and folks supervisor. We’re proud Jen is a member of our government workforce and sit up for persevering with to redefine catalog and retail advertising into the longer term.”
The deal is at present being investigated by the UK’s Competitors and Markets Authority (CMA).Music Enterprise Worldwide