Warner Music Group is ramping up its exercise within the NFT world.
Earlier this month, WMG teamed up with New York-headquartered digital collectibles platform Blockparty, placing the latter agency’s first main label partnership.
In the meantime, simply final week, WMG inked a strategic partnership with gaming digital world The Sandbox, marking what WMG says is its “first entry into the NFT metaverse realm”.
At the moment (January 31), NFT platform OneOf, described as a “Inexperienced Web3 Firm constructed for music” has introduced that it has shaped, what it calls, a “first-of-its-kind most popular partnership” with WMG, which is able to see the corporate create unique NFTs for WMG artists.
The corporate raised $63 million in a seed spherical in Might 2021 from outstanding tech and music trade veterans.
In December, an unreleased Whitney Houston recording, made when she was 17, was purchased as an NFT for $999,999 in an public sale on the OneOf NFT platform.
OneOf claims that by way of its “Inexperienced NFT platform”, it mints NFTs which are as much as “2m occasions extra vitality environment friendly” than its rivals.
The corporate additionally not too long ago introduced a three-year collaboration with the Grammy Awards in addition to partnerships with iHeartRadio and MusiCares.
Since going reside in September, OneOf says that it has launched “document breaking NFT collections” with main and unbiased artists together with Doja Cat, Whitney Houston, Alesso, The Sport, Chief Keef, Pia Mia, and extra.
“Web3 is a large leap ahead in know-how: it can increase the size and scope of each human and machine interactions far past what we will think about right this moment.”
Oana Ruxandra, Warner Music Group
“Web3 is a large leap ahead in know-how: it can increase the size and scope of each human and machine interactions far past what we will think about right this moment,” mentioned Oana Ruxandra, Chief Digital Officer & EVP, Enterprise Improvement, Warner Music Group.
“Partnering with OneOf, a frontrunner within the rising know-how area of Web3 and NFTs, offers our artists an edge in additional authentically constructing one-to-one relationships with their followers and profitable within the new Web3 financial system. We’re excited to see what’s doable.”
“From collectibles to music royalties, NFTs and Web3 symbolize the heartbeat of client demand and an thrilling future for the music trade.”
Lin Dai, OneOf
Lin Dai, OneOf CEO added: “From collectibles to music royalties, NFTs and Web3 symbolize the heartbeat of client demand and an thrilling future for the music trade.
“We’re thrilled to accomplice and innovate along with Warner Music Group and use our innovative Web3 know-how to convey their iconic labels and world-renowned artists to the subsequent 100 million followers on blockchain.”Music Enterprise Worldwide