Third-party cookies are on their means out, however the deep-data connection to your future viewers isn’t gone for good.
A blessing in disguise, the shift to first-party knowledge lets you pinpoint and personal your viewers’s true preferences, supplying you with higher management over your content material technique, buyer expertise, and advertising and marketing journey.
First-party cookies are actually your golden ticket to the right person expertise and better conversions.
However how do you get the data it is advisable to customise their expertise?
Ann Handley, Chief Content material Officer at MarketingProfs and Wall Road Journal’s bestselling writer of “All people Writes: Your Go-To Information to Creating Ridiculously Good Content material,” will share her insights when she joins me on the SEJ Present on January 21, 2022, at 3 PM ET.
She’ll share confirmed steps on how you can collect first-party cookies by connecting together with your viewers, sustaining related advertising and marketing campaigns, and nurturing your owned viewers to conversion.
Ann Handley, Chief Content material Officer at MarketingProfs and Bestselling Writer On The SEJ Present
Ann is a pioneer on the planet of digital advertising and marketing. A Wall Road Journal Greatest-Promoting Writer, LinkedIn Influencer and Author, associate at MarketingProfs, and Founding father of ClickZ, she has made an indelible mark on how we take into consideration content material and advertising and marketing.
She has dealt with the robust matters of writing and content material advertising and marketing with finesse.
As an knowledgeable in her discipline, she has authored two best-selling books, “All people Writes” and “Content material Guidelines: Create Killer Blogs, Podcasts, Movies, Ebooks, Webinars (and Extra) That Interact Clients and Ignite Your Enterprise.”
Her affect extends past being a speaker and writer, as Ann has guided many firms to develop advertising and marketing methods that work.
Ann will share precious insights about first-party cookies on the Search Engine Journal Present on January 21, 2022, at 3 PM ET.
Have Questions For Ann Handley? Ask Under
We’ll put up a recap and hyperlink the video and podcast right here after the present.